McDonald’s Big Arch Burger Review: Is the New Burger Worth the Hype?

McDonald's CEO's unconvincing Big Arch "product review" video went viral and drove $18 million in sales. Here are lessons from the incident.

I Compared McDonald’s New Big Arch to the New and Improved Burger King Whopper and The Winner Surprised Me

McDonald's just dropped the massive Big Arch, while Burger King revamped the classic Whopper. I taste-tested both to see which fast-food burger reigns supreme.

McDonald's Big Arch review: Is the beefy burger worth the hype?

With two quarter-pound patties, three slices of cheese and a huge bun, the new product is high in cost and calories.

The Big Arch vs. The Whopper—This Is The Better Burger, According To Someone Who Eats For A Living

I compared McDonald’s Big Arch and Burger King’s Whopper after the viral CEO burger battle to see which fast food burger is actually better.

Burger King, Wendy’s respond to McDonald’s CEO’s viral taste-test video

The CEO of McDonald’s is getting teased for his taste-test of the restaurant chain’s new Big Arch Burger. In a 1 minute 21 ...
Campaign Live

Burger battle: How 5 fast-food chains trolled McDonald's CEO over his awkward bite

Burger King, KFC, Wendy’s, A&W and Jack in the Box are eating their own burger ‘products’ – but not in the McDonald’s way.
Wellbeing Whisper on MSN

McDonald’s CEO went viral for eating a burger like a stranger

Chris Kempczinski turned one of the world’s most familiar lunches into something that looked almost new. A promotional ...
The Cincinnati Enquirer

Did Burger King ruin the Whopper? I tried it to find out

I don’t know if you can call it a burger war yet, but now that McDonald’s has introduced the Big Arch and Burger King has made some improvements to the Whopper, and … Oh, what the heck. Let’s call it ...