Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, ...

Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make easy mistakes that can ...

This in-depth post covers every detail of managing Google Shopping for brands that have only one of each product and how to find success. Google Shopping is a Google Ads product that allows ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. Google comms. Google reached out to advertisers today about the issue and what they have done ...

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent ...

Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product ...

To be honest, this seems more like a quirk than a test, but Sachin Patel spotted Google showing three rows of Google Shopping Ads in the Google Search results. We've seen two rows on mobile search ...

Have any of you heard of the Google Ads mystery shopping rating? Well, it may be used by Google for the overall store rating, which is calculated from customer reviews and a "Mystery Shopping Rating," ...

Amazon historically takes a dominant and consistent approach in advertising across Google Shopping, but it has once again “significantly pulled back its ad presence” during the past week, according to ...