The Professional Procurement Guide for 2026. Will your 2026 marketing budget survive a talent contract that lacks clear digital usage rights?

Chuck Norris's passing has fans revisiting the memes, but the action legend also inspired one of late-night TV's most legendary bits: Conan O'Brien's Walker Texas Ranger Lever. This absurd recurring ...

Norris, best known as the butt-kicking star of action films, became an unwitting if good-natured pioneer of the internet meme ...

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, commercialism rife and the internet in its infancy, brands had multiple platforms ...

A single celebrity endorsement can increase a firm's brand value by an average of 4% immediately following the announcement, yet industry analysis indicates that 35% of these partnerships underperform ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Budweiser's Clydesdales and Lincoln the Eagle were featured in this year's Super Bowl ad.

The biggest advertising moment of the year arrived with Super Bowl LX, and while many viewers online complained about the quality of the commercials, particularly brands’ over-reliance on celebrity ...

Celebrity-packed food commercials helped define Super Bowl LX, with brands leaning into humor, nostalgia, and pop culture appeal. Photo courtesy of Michelob Ultra ...

Dunkin’ and Ben Affleck have done it again, this time with a spoof of one of the actor’s most famous films, “Good Will ...

It might be time to admit that, much like the NBA Dunk Contest or the NFL’s Pro Bowl, the era of Super Bowl commercials being something special just may be over. While the Seattle Seahawks and New ...

The 2026 Super Bowl is here, and let’s be honest, the commercials are just as big a deal as the game itself. While the New England Patriots and Seattle Seahawks go head-to-head on the field, audiences ...