Long gone are the days of Barry Davies and Trevor Brooking providing quips on commentary for 1995's Actua Soccer - the first ...

Football (soccer) commentator, Guy Mowbray, has given Electronic Arts permission to "replicate his voice" via AI to ...

Electronic Arts is using artificial intelligence to help build the commentary system in EA Sports FC 26, including replicating certain player names in commentator Guy Mowbray's voice with his ...

AI assistance is being used for at least one English language commentator to record some of the 20,000+ player names in the ...

Sweetwater is betting that future fan experiences will rely on sound, feeling and emotion, not just views. Premiumization succeeds when technology disappears, and fans simply feel part of the game.

Sony Interactive Entertainment has published the list of the top downloads for the PlayStation Store across the entirety of 2025, with NBA 2K26 and EA Sports FC 26 topping the charts for PS5 in the US ...

The prices for tickets to the FIFA World Cup, taking place across North America this summer, have come under heavy criticism. They can range from $140 to as much as $2,735 for the initial round of ...

Electronic Arts revealed more details behind the musical guests that wil appeat at their upcoming show, EA Sports Presents Madden Bowl in Partnership with Visa. Yes, that is still the full title of ...

The TNT Sports team interview Ben Stokes at the end of the fifth Test Gareth Copley/Getty Images You suspect the group that convened for this Ashes series — self-proclaimed mavericks who approached it ...

The PS Store Dealmania sales is now live, offering an absolute truckload of discounts on PS5 & PS4 games. Get some of the highlights here.

BioWare and EA had previously said the game would be accessible to those who owned it until it shuts down on January 12 Anthem We’re just one week away from Electronic Arts shutting down Anthem, ...

The new electric Lexus L FA isn’t just the resurrection of a legend. It’s supposed to redefine a segment. Just outside Fuji, Japan, at Toyota’s Woven City complex on December 4, GR GT Project Manager ...