Find out whether getting a curly perm is really worth it as we break down styling upkeep and real life results from this ...

Over the years, it has had multiple iterations and the brand created versions where the styling heads are detachable, like ...

Fancy a change? Then follow 2025's biggest hair trends and switch it up. Whether you're heading to a job interview or you're getting ready for a first date, your hair can say a lot about who you are ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Even though I don’t wear my own afro out a ton, given that I’ve had one for all of my life, I’m ...

Learn how to style your afro hair with perm rods for defined, bouncy curls that last. This tutorial will guide you through the process, from prepping your hair to the final look. Perfect for creating ...

From soft bends to tight coils, the beauty of curly hair is that it exists on a spectrum. It’s not uncommon for a single head of hair to be layered with different waves, curls, and kinks of varying ...

The author is a professor of marketing and public relations at Sogang University. When you pass statues of lions on the street, you may notice their manes spiral in perfect, almost permed curls. In ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s top ...

My relationship with my natural hair texture has been a turbulent one. Growing up, I always believed my hair was simply frizzy as, even though my parents had curly and afro hair, my habit of brushing ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...