Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

CTV advertising is not only for brands with big budgets. CTV is lowering the barrier to TV advertising It connects ...

In this Q&A with AudienceProject’s Paul Barnard, we explore the key gaps in CTV measurement and what it will take to achieve ...

Home to "Scrubs" S10, "Fear Factor: House of Fear" and "High Potential" S2, as well as the 2026 Oscars, here's how to watch ...

What marketers are increasingly recognizing is that digital audio can strengthen CTV outcomes when the two channels are ...

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

Ad views growth on CTV: Ad views continue to grow in the US and Europe, with Europe maintaining double-digit growth (+23%) ...

‘Sullivan’s Crossing’ is back for its fourth season on CTV Channel. Find out at what time new episodes of the series arrive ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...