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Big brands distance themselves from Pride events amid DEI rollback
LGBTQ+ celebrations coast to coast are facing funding shortfalls as corporate sponsors cut back. And even backers are ...
National brands used to celebrate Pride Month. Then came the DEI backlash.
Celebrating Pride with colorful displays of solidarity used to be a must. But amid the Trump crackdown on DEI and trans ...
Daily Mail21d
The mega-brands pulling back millions from Pride events as DEI continues to crumble
though Diageo said it would sponsor U.S. Pride events through its Smirnoff brand, WSJ reported. Eve Keller, co-president of USA Prides, told NBC News that members across the country have reported ...
ADWEEK on MSN13d
LA Pride Bucks National Trend by Retaining Most of Its Brand Sponsors
LA Pride, in its 55th year, has sponsor deals with Delta, AEG, Casamigos, Coca-Cola, NFL, Honda, Sony Pictures and more as ...
Wall Street Journal21d
Big Marketers Like Mastercard, PepsiCo and Nissan Are Rethinking Pride Marketing
Mastercard isn’t renewing its corporate sponsorship of the New York City Pride March, the city’s annual march for LGBTQ rights, for 2025. The financial services giant has supported Heritage of ...
Detroit News16d
Big brands distance themselves from Pride events amid DEI rollback
Many have “given more leeway” to their LGBTQ+ employee resource groups to represent them at Pride in the view that it’s less controversial than the broader brand signaling support.
Yahoo News Singapore15d
National brands used to celebrate Pride Month. Then came the DEI backlash.
Every June, national brands celebrate Pride Month with colorful displays of solidarity. This year, expect fewer rainbow logos and less corporate revelry. Despite a long track record of supporting the ...