By embracing essentialism and maximizing emotional ROI, brands can become indispensable to consumers. By fostering lasting ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

To help those who cannot raise their voices and march proudly, ad agency Johannes Leonardo has teamed up with LGBTQ+ human rights organizations Outright International and the Capital Pride Alliance to ...

Sanabria is known within the Queer community for cultivating a safe, inclusive space for self-expression through the art of ...

"Until the brand distances itself from the political baggage it has acquired, Musk's specific percentage of renewed focus on Tesla may be irrelevant," said Gabor Schreier, chief creative ...

Every June, national brands celebrate Pride Month with colorful displays of solidarity. This year, expect fewer rainbow logos and less corporate revelry. “Normally this time of year, our company ...

Every June, national brands celebrate Pride Month with colorful displays of solidarity. This year, expect fewer rainbow logos and less corporate revelry. Despite a long track record of supporting the ...