Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic.

Skincare routines for four-year olds? Why I’d never buy my children Gen Alpha beauty brands - IN FOCUS: Shay Mitchell has ...

Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...

Not all soaps are safe for young skin. Baby skin is thinner, delicate, and easily irritated. Understanding the difference ...

Nearly a decade ago, literary critic Molly Young first wrote about the treatment that “removes dead skin from your feet, ...