Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

Hertz filed for bankrupty in early 2020, sold most of its fleet, and seemed to be on its way to abolition. The pandemic devastated the car rental business. This year, however, it is coming back with a ...

It’s a wrap, more or less, for one of this fall’s biggest car auctions in America. Over the weekend, Barrett-Jackson closed the doors to its event in Houston, Texas, one that saw the top twelve ...

A one-owner Ford Mustang Shelby GT350 is coming up for auction – and it has an interesting history. John Zeggert is the first and only owner of this Shelby GT350, which he purchased new in Syracuse in ...