Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

When 150-year-old Sagaponack General Store reopened its doors in April, the beloved store went viral on social media for its ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...