Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, ...

Sky Sports’ attempt to boost its popularity with young, female fans backfired spectacularly over the weekend after a furious ...

WELL that was embarrassing. Amid much pastel-coloured, heart emoji’d fanfare, Sky Sports last week launched its brand new ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

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Cardi B, Angel Reese, Stefon Diggs and Offset collide online as Reese’s TikTok goes viral while Cardi B says harassment ...

You could say Angel Reese was born not just to dominate in sports, but also to shine like a full-on celebrity. And honestly, ...

Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, ...

Sky Sports has pulled the plug on its new female-focused TikTok brand Halo just days after launch, following a wave of criticism that the channel was patronising and sexist.

Sky Sports has shut down its female-focused TikTok channel, Halo, three days after it was originally launched.

The channel was met with fierce criticism as soon as it went live, with fans arguing its content and branding was patronising and sexist ...

The backlash to its ill-thought-out TikTok channel has, in fact, been so disastrous that it has been forced to pull it after ...