Gatorade partnership another eight seasons...Continental Tire renews 15-year-old MLS partnership...Disney signs onto F1 ...

F1 has a significant new licensing deal that it has struck with Disney centered around "Mickey & Friends" characters.

NFL owners are expected to take a big step toward allowing NFL players to participate in the 2028 LA Games on Tuesday as part ...

The tire manufacturer, which has been an MLS sponsor since 2010, also has marketing rights with all 30 MLS clubs, a rarity ...

The NBA and Gatorade have extended their four-decade partnership for another eight years, while simultaneously expanding the brand’s sideline presence to include all playoff and NBA Finals games.

The artwork is on a pillar near Section 140 at Rate Field, where in 2005, Pope Leo XIV "cheered on the Sox" during their Game 1 World Series victory.

When ESPN announced a reorganization of its content team structure in August of last year, Mike McQuade was bumped up to a ...

Kyle Smith, a 31-year-old stylist, was overseeing his first Met Gala as NFL fashion editor. It’s believed to be the first ...

OL Lyonnes also plans to build a new female-focused performance campus that in addition to female-specific training ...

NASCAR is coming in “all guns blazing” for Memorial Day weekend to promote the launch of races on Prime Video, starting with ...

NASCAR is coming in “all guns blazing” for Memorial Day weekend to promote the launch of races on Prime Video, starting with ...

The NFL pausing its coaching accelerator program this year “makes the league look rather weak in the face of anti-DEI forces.