"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed ...

"Forward bookings" for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released ...

A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 ...

The lack of an alleged competitive search market in Britain prompted a class-action suit filed at the Competition Appeal ...

During its upfront pitch this morning, the networks-owned data and technology developer announced new data integration deals ...

May, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which ...

Former Crocs CMO Heidi Cooley takes on new brand role as Lovesac eyes aggressive expansion and recovers from a sales dip.

Ad platforms with high exposure to performance-driven campaigns and Chinese brands face the biggest threat from higher tariffs on imports.

The campaign marks the first effort from the brand's new head of marketing, Kate Alini, who started in October.

The unscripted TV show will see Fallon starting up a marketing agency staffed by up-and-coming brand creative personnel.

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The campaign also includes a series of digital video shorts, including one explaining the origins of “Smoothie Boy” as a ...