The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in the country.

Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for the jewellery brand’s cultural relevance and market leadership.

ADFEST Pattaya 2026 opens with the theme Human+ ...

The license period for the project is set at three years, with bidders allowed to apply for one or multiple stations ...

Lufthansa Airlines unveiled a bold, category defining out-of-home (OOH) brand campaign in partnership with WPP Media, ...

As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP- South ...

Held under the theme “The Bold Front,” the conference set the stage for conversations around a rapidly transforming industry ...

Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers ...

The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.

The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.

GymNation has taken its unconventional fitness concept Nap Time™, the Middle East’s first gym class designed to help people fall asleep, to the streets of Dubai with a strikin ...

Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In ...