The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

The unified beer and soft drink business is well-positioned to tap into a “blurring” of its categories, says CMO Munnawar Chishty.

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

Sainsbury’s is overhauling its Nectar loyalty programme, launching a new app and website that will offer shoppers more personalised offers as it looks to boost engagement with the scheme. The “fully ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

More than half of content-driven advertising revenue will come from user-generated platforms such as TikTok, YouTube and Instagram Reels in 2025, surpassing professionally produced content from ...

In her first column for Marketing Week, Ehrenberg-Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

Google has developed a “P score” to assess different criteria when selecting creators, based on content style and their ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...