Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance ...

Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

An infographic (below) from ResumeBoostAI covers how to set yourself up for success. It explores tips across five key areas: ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

Video moves us. No other medium can elicit an emotional response quite like video. It's no wonder brands and companies of all sizes are experimenting with video now more than ever. What matters for ...