CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future ...

The Diageo-owned tequila brand will host events in 12 cities globally in partnership with Mexican bakery Panadería Rosetta.

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram ...

The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ...

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.