The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.

PepsiCo this week finalized a $1.95 billion acquisition for the brand, which has used a “community- and culture-first ...

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs.

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel ...

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...