Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Noise: Industry awards often celebrate past achievements without acknowledging whether recognized platforms address emerging challenges that will define future success. Direct Message: The platforms ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The Venezuela raid isn’t about what the headlines say it’s about. Here’s what they’re not telling you. On January 3rd, the ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

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Tension: We expect friendships to end with clear reasons or dramatic fallouts, yet the relationships that shaped us often dissolve quietly, leaving us searching for an explanation that never comes.

To learn more about our editorial approach, explore The Direct Message methodology. You’ve finally done it. After months or maybe years of being pushed around, you’ve found your voice and stood up to ...