Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

Join thousands of thoughtful readers receiving our clearest insights every week. No clutter. Just the clarity that matters.

Join thousands of thoughtful readers receiving our clearest insights every week. No clutter. Just the clarity that matters.

DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message, ...

Tension: We expect friendships to end with clear reasons or dramatic fallouts, yet the relationships that shaped ...

I write this with urgency. We are living through a slow-motion cognitive collapse – a collapse of our shared sense-making in the face of AI-generated confusion and media dysfunction. Every day brings ...

To learn more about our editorial approach, explore The Direct Message methodology. Our lives have become increasingly intertwined with the online world. Whenever we browse the internet, use social ...