The FICCI-EY report noted that the industry grew 9.1%, supported by a rebound in advertising, expanding digital consumption and a revival in live events.

In India, digital patience is earned, not assumed. Consumers will grant a brand their time when the journey feels clear, in their control, and supported by a human when it matters.

The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

Kiran Mani, the founding chief executive of JioHotstar, has exited JioStar to join OpenAI as managing director for Asia ...

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

Targeting Gen Z fatigue, the globally integrated campaign pivots from refreshment to self-expression, challenging hustle culture and perfectionism.

Read on to know how packaging design is becoming one of the most powerful strategic tools in the Indian beauty sector today.

While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?

Sport’s unique power lies in its ability to create belonging, but that can become a fragile thing to hold in an age where fans ask for receipts.

The deal highlights how the Indian Premier League (IPL) is evolving from a domestic corporate- and celebrity-led league into a magnet for global private equity and sports capital.

VML India has announced the appointment of two senior leaders as it continues to strengthen its national leadership team.

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.