VML India has announced the appointment of two senior leaders as it continues to strengthen its national leadership team.

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.

The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.

Reducing language friction is not a cosmetic fix but a structural economic imperative—one that will increase productivity and formal engagement, says SPJIMR's Niharika Gupta.

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s ...

The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.

In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.

If your creative doesn't respect the living room context, you aren't just underperforming, you are wasting premium inventory.

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own. To continue enjoying this content, please sign in below. You can register for free for limited ...

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.

As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.