The FICCI-EY report noted that the industry grew 9.1%, supported by a rebound in advertising, expanding digital consumption and a revival in live events.
In India, digital patience is earned, not assumed. Consumers will grant a brand their time when the journey feels clear, in their control, and supported by a human when it matters.
The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
Kiran Mani, the founding chief executive of JioHotstar, has exited JioStar to join OpenAI as managing director for Asia ...
The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.
Targeting Gen Z fatigue, the globally integrated campaign pivots from refreshment to self-expression, challenging hustle culture and perfectionism.
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