This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

The assumption that Snapchat is a brand awareness channel — good for reach, unreliable for performance — has followed the platform for years. Toni van Zütphen, Snap Women Lead EMEA at Snap Inc., spent ...

The shopping app market is one of the largest on mobile, generating over $3 trillion in annual sales across marketplaces, fashion brands, supermarkets and specialist retailers. China and the United ...

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize their user acquisition funnel. The platform enables users to track and ...

When Viktor Orlov stepped on stage at Business of Apps Berlin 2025, he opened with a small admission. Two years earlier, in the same room, his workshop had tried to explain too much. Too much theory.

As ad platforms become increasingly automated, many of the levers performance marketers once relied on are disappearing. Targeting options are narrowing, optimization controls are abstracted away, and ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has often been treated as a necessary evil: ad quality. As user expectations ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies and milk. The same applies to App Store Optimization (ASO) and paid marketing ...

Nearly every SaaS product is either integrating AI or planning to do so. However, the term “AI” has become so broad that it’s often misunderstood, especially by non-technical founders. Words like ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by precision, automation, and direct integration into the device itself.