The shopping app market is one of the largest on mobile, generating over $3 trillion in annual sales across marketplaces, fashion brands, supermarkets and specialist retailers. China and the United ...

The finance app market covers a broad range of personal and business financial needs, from everyday banking and payments to investing, budgeting and credit management. The services available have ...

Our Dating App Report is the most thorough research available on the internet, with over 100 pages of data on the dating app industry. It includes market size projections, individual app revenues, ...

This channel is perfect for those interested in all things CRM, product marketing and retention.

Discover why app marketing companies are indispensable in today's competitive landscape. Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s ...

The productivity app market originated with the PC office suite, which has been the backbone of office work since the 1980s. With the shift to mobile, the sector has become lighter and more flexible, ...

Choosing an ad network has a direct impact on a publisher’s revenue. Many website owners compare networks using a single number — CPM. The network that shows a higher CPM often seems like the obvious ...

The assumption that Snapchat is a brand awareness channel — good for reach, unreliable for performance — has followed the platform for years. Toni van Zütphen, Snap Women Lead EMEA at Snap Inc., spent ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from the ...

In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, ...

App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue ...

For years, performance marketing in mobile has been concentrated within a small group of platforms. Meta, Google, and more recently TikTok have delivered scale, targeting precision, and operational ...