In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...

Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says the agents can unify data, marketing, ...

We’ve updated this guide with information on LinkedIn’s Company Intelligence API. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media ...

Steeped in AI for over two years, I’ve come to see my team of LLMs — ChatGPT, Claude and Gemini — as specialists, each with a unique personality. On the surface, they all let you interact in natural ...

AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous MarTech article, “Operationalizing generative AI for ...

Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value.

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices ...

What’s the real cost of losing a customer? Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, ...

For Delval, the biggest issue is pace and complexity. Privacy rules are shifting, AI is accelerating and stacks are under strain. “The complexity comes from the ...

With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever. For multi-location brands, this task is even harder as ...

At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that matter. He was joined by Annette ...