The September MarTech Conference featured six panel discussions around the theme of data and AI and featured speakers from brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...
For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve in ways that ...
At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are ...
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