Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.
Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...
Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...
The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...
Tension: We expect friendships to end with clear reasons or dramatic fallouts, yet the relationships that shaped ...
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To learn more about our editorial approach, explore The Direct Message methodology. Our lives have become increasingly intertwined with the online world. Whenever we browse the internet, use social ...
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