Secure your place at the Digiday Publishing Summit in Vail, March 23-25 REGISTER ...
The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own ...
This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional ...
Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the ...
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — ...
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not. That mismatch — speed in the systems, drag in the humans — has quietly become one of the defining patterns ...
Correction: This story has been updated to correct the number of organic views the 2025 Varsity Team generated. Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role ...