Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, these creators have propelled our platform forward. Over the ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

Over the past few years, we’ve worked hard to build a suite of copyright management tools that gives rightsholders control of their copyrighted material on YouTube. These tools have allowed creativity ...

Since the earliest days of YouTube, we've had Community Guidelines to establish what's allowed on our platform. These rules of the road gave rise to creative expression while prioritizing the ...

Today, we’re introducing YouTube Labs — a new way for users to take our cutting edge AI experiments for a test drive. YouTube Labs is a new initiative dedicated to exploring the potential of AI on ...

In the early 2000s, within just a year of each other, both YouTube and Roblox were founded. This timing led to a notable relationship between the two: Since its early days, creators have used Roblox ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

Last year, I launched an Innovation series to give you an inside look into how our teams were working to redefine the video experience in 2021 and beyond. And it was quite a year for innovation at ...

More people are choosing to experience YouTube on the big screen with friends and family. In fact, according to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in ...