Hyundai executive talks benefit of 'multicultural marketing' as several companies dismantle DEI initiatives
Hyundai is standing by its DEI policies and launching a multicultural marketing campaign aimed at attracting Black consumers, ...
BizPac Review4d
One car brand refuses to let go of its DEI policies, says race-based marketing drives sales
The South Korean car manufacturer Hyundai has chosen to double down on so-called diversity, equity, and inclusion (DEI), prompting many car drivers to vow to never drive […] ...
Hyundai executive says DEI ‘drives the bottom line’ as other companies ditch it
Costco, Apple, and Delta Airlines are among the standout companies that are keeping their respective policies to suit DEI practices. These companies have gone public in defense of DEI. Hyundai is the ...
FOX 10 Phoenix4d
Hyundai stands by DEI, says it ‘drives sales’
Hyundai is standing by its DEI policies and launching a new multicultural marketing campaign – and an executive says that it’s good for business. "In terms of the creative that we’re doing a ...
Washington Examiner4d
Hyundai executive says DEI ‘drives the bottom line’ as other companies ditch it
Hyundai Motor America’s director of experiential and multicultural marketing, Erik Thomas, claimed that multicultural customers make up 30% of car sales but did not share the revenue made.
Queerty5d
Hop in gays! Hyundai accelerates its DEI commitment because rainbow dollars are still valuable
Thankfully, Hyundai isn’t the only one sticking with the gays, either. Although its rival Pepsi swung the other way, ...