Target is ending its guarantee to price match Amazon and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own in-store and online prices at Target.

Target is changing a roughly decade-old policy that let customers save some extra cash.

The new policy will allow customers to “continue to shop with confidence,” the Target spokesperson said.

Target is dropping its price-matching policy with rivals Walmart and Amazon after more than a decade as the company aims to reposition itself amid slowing sales and competitive pressure.