CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than ...

Alphonso has confidentially filed for an initial public offering in the U.S., the television data analytics company said on Tuesday.

Popular NBC shows including "Sunday Night Football" and "America's Got Talent" may disappear from YouTube TV as soon as ...

Here’s everything you need to know about NBC and Peacock’s new reality show, “On Brand with Jimmy Fallon,” premiering Tuesday, September 30 at 10 p.m. ET.

After a few years when viewers could mostly avoid commercials through streaming subscriptions, television advertising has ...

Apple TV+ has dropped the official trailer for Down Cemetery Road, its upcoming thriller series starring Emma Thompson and ...

Swedish energy giant's spot with Samuel L. Jackson pokes fun at the administration, even as Trump targets comedians.

Ryan Jeffers of the Minnesota Twins hit a line drive with an exit velocity of 106 mpg right back at Suarez in the fifth inning. The ball hit the starting pitcher on the left inner thigh. Suarez went ...

A new poll finds that younger adults are more likely to use subtitles while watching TV or movies than are older adults.

Aaron Nola has shown he might still be valuable for the Phillies in the postseason. On Friday night, he pitched a near-perfect game against the Twins, leading to a 3-1 ...

The focus on performance is pushing advertisers toward digital platforms with measurable returns. Customer acquisition ...