"Shein's prime target market is Gen Z," Professor Sheng Lu from the University of Delaware said. " [It] may feel that having a partnership with a university may make them more appealing to their ...

Join Maryam for a detailed collective haul as she tries on and reviews affordable finds from top online stores, including ...

TikTok and other China-linked apps dominated U.S. app downloads in 2025, defying mounting political pressure, trade ...

France’s Ministry of Ecological Transition has directed French textile recycling body Refashion to submit a penalty tax plan for ultra-fast fashion companies such as Shein and Temu.

Shein may still dominate the fast-fashion landscape. But, it’s no longer the only destination for affordable, trend-led clothing in the ...

Online fashion retailer Asos recently introduced additional fees for customers who return lots of items, marking a significant shift in the fast fashion model that has relied on free, frictionless ...

Fast-fashion companies churn out affordable, trendy tops and trousers to meet the tastes of the day, targeting fashion-savvy ...

Arriving to her first match at the Australian Open, Naomi Osaka wore couture designs with athletic wear. Was it a sign of ...

Pharrell Williams' wife Helen wears matching outfits with their four kids in a rare photo. The couple is parents to son ...

Men already have a limited number of elevated clothing brands and stores when compared to women. Despite this, many of the ...