Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

"With the onset of social infrastructure such as Facebook, LinkedIn, Twitter and Pinterest, combined with the versatility of web tools, the jobs of public relations specialists are growing at a ...