Public relations is essential for business leaders to understand in today’s fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...

In today's crowded media landscape, it's not enough for a business to do good work-you need people to see it, hear it, and ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Food has been my primary coping mechanism throughout the pandemic. As we move beyond it, the unused bathroom scale glares at me while my increasingly snug jeans snicker. It seems only fitting that ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

“Journalism is printing what someone else does not want printed (or published); everything else is Public Relations.” – Attributed to George Orwell That quote by author George Orwell has been making ...