Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...
The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...
The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...
The retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits, making excellent ...
Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...
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