Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, has gone live with the first three towers in its new Vegas Strip Tower Network, which transforms ...
Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in m ...
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
Both IPG-owned agencies will service the Yieldstreet account via a dedicated team that pulls from talent across its network.
The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...
Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...
The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...
Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that ...
The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...
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