The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that ...
Research from Koddi suggests the appetite is strong: over 95% of media buyers are open to purchasing onsite retail media ...
The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...
The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...
May Dineamic be solidified in the hall of fame of greatest brand puns alongside Thai-Tanic & Planet Of The Grapes.
Both IPG-owned agencies will service the Yieldstreet account via a dedicated team that pulls from talent across its network.
Magnite combines CTV strength, strategic partnerships, and AI-driven ad innovation to fuel long-term growth at a compelling ...
Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...
Australian ready-meals company Dineamic has engaged TRP for media planning and buying duties across its brand and performance ...