The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...
DoubleVerify Holdings Inc. (NYSE:DV) is one of the best small cap stocks with the highest upside. On October 14, DoubleVerify ...
CTV offers retailers the storytelling power of television with digital-like precision. It’s premium inventory, outcome-based ...
A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...
That's the global estimate while results vary by region. In the U.S. for example, the estimate is between 3% and 4%, while the average for Easter Europe is 11%.
Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...
As Howard County officials plan for the next decade of student growth, some board members say it may be too early – and too expensive – to consider building the county’s 14th high school, long ...
The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...
In the Virgina and New Jersey governor's races and the California redistricting fight, Democrats are spending more on ads — ...
Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...
Entry-level roles might start around $40k-$50k, with significant jumps possible as you gain experience and specialize.