This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pillsbury is celebrating the 60th anniversary of its ...

In celebration of six decades of “Poppin’ Fresh,” Pillsbury is inviting fans into the Doughboy’s digital dough-house through ...

Like Mr. Peanut, the Kool-Aid Man and Tony the Tiger, the Pillsbury Doughboy is one of the most legendary food mascots of all time. And for good reason! He’s absolutely adorable, he’s soft and doughy, ...

Pillsbury's Facebook page is usually a place where people comment on recipes and their favorite foods. But lately it's been buzzing with angst, amid claims flying that the Doughboy did a smack-down of ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...