Your audience’s first impression of you is important and can determine how successful or unsuccessful your marketing is. With the ever-growing digital age, public relations has become an even more ...

Press releases are a tactic that was extremely popular in the past but has dwindled as PR has evolved. In fact, I know that a lot of people -; admittedly, myself included at one time -; like to ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

Go ahead and lose it_._ The door is closed and the public relations professional sitting across the table from you has heard it all before. You want to know two things: How does your fiercest ...

Opinions expressed by Entrepreneur contributors are their own. Getting publicity for yourself, or your company, is just as important as advertising your brand — but it’s often overlooked.