In late August, Indiana Fever superstar Caitlin Clark released a video on her social media channels that was captioned, "Tune in👀. Logo collection coming soon.
Following their World Cup triumph, India’s women cricketers are expected to see a 50% surge in brand value, with stars like ...
Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.
The NFL is partnering with media outlets like Betches and The Gist to attract young female fans. These partnerships focus on ...
If working from home with six relatives isn't hard enough, try doing it from a bedroom you share with your younger sister.
As the birthplace of basketball, the U.S. remains the global leader in consumption, projected to grow at a 4.3% CAGR through ...
My colleague Mujib Mashal writes about how a huge victory on the cricket ground could change the lives of women and girls.
"It's a really good strategy," says Nicky Kemp, editorial director of marketing consultancy Creativebrief. "If we use the men ...
As of Thursday, Nike shares were priced at $64.96, down 15% over one year and well underperforming the S&P 500's 16% gain over the same period.
Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.
The teams' latest front office addition brings experience at major brands such as Nike and Beats by Dre.
The October 28 edition of the SBJ Women's Sports newsletter covers how the WNBA will be benefiting from the work done by ...
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