Following their World Cup triumph, India’s women cricketers are expected to see a 50% surge in brand value, with stars like ...

In late August, Indiana Fever superstar Caitlin Clark released a video on her social media channels that was captioned, "Tune in👀. Logo collection coming soon.

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape ...

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.

After 25 years with the company, a woman is accusing Nike of discrimination. In a lawsuit filed in federal court for the ...

At this year’s NFL draft, some of the league’s top prospects were asked a few questions they weren’t used to. “What is a ...

If working from home with six relatives isn't hard enough, try doing it from a bedroom you share with your younger sister.

As the birthplace of basketball, the U.S. remains the global leader in consumption, projected to grow at a 4.3% CAGR through ...

My colleague Mujib Mashal writes about how a huge victory on the cricket ground could change the lives of women and girls.

One of the constant refrains throughout England's triumphant run at Euro 2025 – and indeed most women's football matches in ...

As of Thursday, Nike shares were priced at $64.96, down 15% over one year and well underperforming the S&P 500's 16% gain over the same period.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.