Carlos Alcaraz debuted a new logo on his Nike jacket at the 2025 ATP Finals, but it is not his signature logo.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Sometimes, storytelling isn't that much different from telling jokes. Timing is just as important as the joke itself. The mood must be right. The vibe must be appropriate. Long story short, no one ...

WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...

Official images, release information, and shopping guide for the Nike Kobe 6 Protro 'Caitlin Clark' basketball shoes.

NEW YORK -- Clutching his young daughter in his arms, LeBron James said on Tuesday that he "stands with Nike," a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

Snipes have linked up with Nike and Camavinga to bring back a certified 2000s legend – the Shox NZ. A silhouette that defined an era returns, brining a bold, blackout leather design straight to the ...

It will be promoting the challenge using a creative based on the idea of a crown consisting of an upside-down basketball net and hoop. Gary Tan, Nike Singapore marketing manager, said: "We are always ...

The campaign focuses on six women athletes in various disciplines from countries in the region, and shows how their training builds them up physically and personally. The campaign features Sonia Kong ...