The nation's largest retailer says private-label food brands, including Great Value, will drop artificial colors by 2027.

Attention Walmart shoppers, the company has announced some big changes, including removing artificial food dyes and ingredients from its private brands.

VALHALLA, New York (AP) — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, ...

Walmart says 90% of products from in-store brands are already free of these additives. But even a 10% change for a retailer as massive as Walmart can have a big effect on the industry ...

PepsiCo faces a significant hurdle: maintaining the vibrant appeal of products like Gatorade and Cheetos while ditching artificial dyes, which US consumers are increasingly rejecting. At such a ...

The retail giant said it is working to remove synthetic dyes from all its store-brand foods, including Great Value, Marketside, Freshness Guaranteed and Bettergoods.

Damian Browne of PepsiCo beverages research and development explains the company’s transformation from synthetic food dyes to natural colors. (AP Video: Ted Shaffrey) ...

Walmart, the nation's largest retailer, will become the first major store to remove synthetic dyes from its private label food brands across multiple categories including pantry, frozen and cereals.

Walmart U.S. will phase out all synthetic food dyes from its private-brand food lines by January 2027, as part of a broader ingredient reformulation.

U.S. retail chain Walmart ($WMT) has revealed that it is planning to get rid of synthetic food dyes and some preservatives from its food within ...

Walmart said the 14-month reformulation plan primarily would involve its largest private-label food brand, Great Value.

Walmart said Wednesday that it plans to remove synthetic food dyes and 30 other ingredients, including some preservatives, artificial sweeteners and fat substitutes, from its store ...