ShareChat & Moj's Quick TV brings popular actors like Aman Verma, Karan Bohra and Hiten Tejwani to its micro dramas, targeting audiences in tier 2 & 3 Indian cities.

Startups delivering two-to-three-minute snackable episodes now face a new rival—gaming firms leveraging millions of captive users and gamified engagement to capture fleeting attention.

With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.

A deep dive into how two-minute micro-dramas are reshaping media habits in young Tier 2 and 3 audiences and offering new opportunities for brands in India.

Quick TV, the micro-drama platform from ShareChat and Moj, is expanding its reach by bringing established television actors into short-format storytelling.

Lucky Ali, son of Mehmood, defied expectations by choosing music over acting, navigating a complex relationship with his father and personal struggles. He achieved cult success with his soulful voice ...

Discover the importance of regional content and language in India's marketing landscape. Learn how brands are shifting their focus to cater to regional audiences, leading to higher engagement and ...