Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

The chip brand is building unto its story rather than stripping it to parts.

Lay’s is America’s top-selling brand of potato chips, a category synonymous with junk food. Its maker, PepsiCo, is convinced Lay’s can have an even stronger appeal by marketing the brand’s farm roots ...

Lay’s is getting a new look and probably a healthier and cleaner recipe. PepsiCo on Thursday announced the “largest brand ...

“Where most brands try to be more iconic, make one thing, and show it all the time ... the packs looked more flavorful and ...

Lay's unveils major rebrand with cleaner ingredients, new logo design, and packaging updates aligning with the "Make America ...

Lay’s iconic yellow chip bags later this year will include a new phrase: “Made with real potatoes." The snack has always been ...

Today, one of our Hot Topics included a discussion about the esteemed Michelin guide that will soon award stars to ...

When it comes to the best part of Halloween, it’s a tough call between costumes and candy, but treats take an early lead.

Lays is giving its classic chips a makeover, focusing on natural ingredients and a new logo, as they aim for a more authentic ...

Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S ...