If Ennismore has a successful IPO, it could reshape how investors value hotel brands. Analysts may give value not just to room revenue and expanding footprints, but also to ancillary sales, guest ...

In 2025, some 25% of new hotel rooms in Europe were in lifestyle hotels, followed by 16% each in the Americas and Asia. China has the most lifestyle hotel supply in Asia Pacific, followed by Southeast ...

Hilton is celebrating 2025 with the just-announced launch of its — wait for it — 25th brand, Outset Collection by Hilton. The eighth brand in Hilton's Lifestyle portfolio, Outset Collection by Hilton ...

Located in Boston’s Allston neighborhood, the 246-room lifestyle hotel, The Atlas, opened in late January. The Atlas was named with the following mission in mind: to merge global and local character.