Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

It’s exhausting to consider the scrutiny LeBron James has been under for well over 20 years. Does anyone want that ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

What if high school players were never allowed to jump straight to the NBA? Where would LeBron, Kobe and KG have attended ...

LeBron James was playing for Miami Heat when he dunked on Charlotte Hornets, owned by Michael Jordan for 13 years.

LeBron James was right when he intimated how toxic ... That smile is on display for Sprite commercials and Adidas spots, but he clearly has shied away from it, knowing a clean-cut image is ...

LeBron James was asked about Minnesota Timberwolves star Anthony Edwards' comments about becoming the face of the NBA one day ...

From Magic Johnson to LeBron James, these players have built wealth ... Off the court, he secured endorsement deals with Nike, Adidas, and Banco Popular, and made strategic real estate investments.

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

Being the face of the NBA could be a burden for a lot of players that are not ready to take on the responsibility to carry the weight of a very popular sport on a person's back. Ev ...

Anthony Edwards is one of the most talented, young players in the NBA. At just 23 years old, Edwards is fourth in the NBA in ...